Engagement Models
Project for a defined build, Partner for a monthly growth program. AI is built into every tier, and every engagement opens with a baseline and a target, both in writing.
Shopify · Conversion · Acquisition · Retention
A commerce growth team for brands on Shopify. We build the store, test what converts, and run acquisition and retention as one program, measured against revenue. Every engagement opens with a baseline and a target, both in writing.







Start here
Four goals cover almost every brief we get. Each one maps to one discipline and one client who has already seen the result.
Conversion optimization
A continuous A/B program on product pages, cart and checkout. Every test carries a hypothesis, a sample size and a ship date, and the losers are reported alongside the winners.
Conversion rate · indexed, baseline = 100
Run your numbers
Set the sliders to your store. The arithmetic is simple. The lift is the hard part, and that is the work.
Lift preset
Added revenue · 12 months
+$110k
108 more orders a month at $85 each.
Arithmetic, not a forecast. The audit tells you which lift is realistic for your store, and which test gets you there first.
Services
Most brands run these through four vendors and four reports. We run them as one program, so a checkout win isn’t undone by the ad that sent the traffic.
Shopify DevelopmentShopify Development
A standing test queue on product page, cart and checkout, ranked by expected revenue impact. Every result is reported, including the losers.
Measured on Conversion rate · AOV
AcquisitionAcquisition
RetentionRetention
Fractional CMOFractional CMOThe stack we run on
Shopify Partner. Every channel reports into one analytics layer, so revenue is counted once.
Case studies
Real engagements, real figures. Where the full write-up is published, the card opens it.
How we work
No quarterly reveal. You see what shipped, what won and what lost: every month, by name, against the baseline we agreed in week one.
Audit, tracking fixed, and revenue targets agreed in writing. Nothing ships before we can measure it.
One queue across build, CRO, acquisition and retention, ranked by expected revenue impact.
Tests and builds go live with a hypothesis, a sample size and a stop date.
Wins, losses and reverts by name, against the baseline. Then the queue is re-ranked.
Sample · illustrative figures
+9.5%
Conversion rate against the week-one baseline
n = 12 tests · 3 won · 1 reverted
Where it has been proven
Our deepest record is in health and beauty, with 25+ brands launched. The same loop has moved revenue in apparel, equipment, pet care and B2B.
In their words
Project for a defined build, Partner for a monthly growth program. AI is built into every tier, and every engagement opens with a baseline and a target, both in writing.
Answers, with the figures in them
Working with brands across North America, Europe and Latin America: the US, Mexico, Colombia, Spain and France. Remote-first, with local expertise.
For enterprise projects or unique requirements, we'll create a tailored proposal for your needs.
Free growth audit