Engagement Models
Choose how you want to work with us. Project-based for defined scopes, or retainer partnerships for continuous growth.
Shopify · Conversion · Acquisition · Retention
We grow ecommerce revenue. Then we show you the number.
A commerce growth team for brands on Shopify. We build the store, test what converts, and run acquisition and retention as one program, measured against revenue. Every engagement opens with a baseline and a target, both in writing.
- annual ecommerce sales managed
- $300M+
- annual ecommerce sales managed
- average growth for stores we have run 1+ year
- 334%
- average growth for stores we have run 1+ year
- projects shipped since 2022
- 200+
- projects shipped since 2022
- countries, one team
- 5
- countries, one team
Start here
Pick the number you need to move.
Four goals cover almost every brief we get. Each one maps to one discipline and one client who has already seen the result.
Conversion optimization
You have the traffic. Too little of it buys.
A continuous A/B program on product pages, cart and checkout. Every test carries a hypothesis, a sample size and a ship date, and the losers are reported alongside the winners.
Scientific equipment · 12 mo- +42%
- conversion rate
- +267%
- revenue
- 12 mo
- to result
Before
100
After
142
Conversion rate · indexed, baseline = 100
Run your numbers
What a better conversion rate is worth.
Set the sliders to your store. The arithmetic is simple. The lift is the hard part, and that is the work.
Lift preset
Added revenue · 12 months
+$110k
108 more orders a month at $85 each.
Now
$92k/mo
+10%
$101k/mo
Arithmetic, not a forecast. The audit tells you which lift is realistic for your store, and which test gets you there first.
Services
One team. One P&L.
Most brands run these through four vendors and four reports. We run them as one program, so a checkout win isn’t undone by the ad that sent the traffic.
Shopify DevelopmentShopify Development
Conversion Optimization
A standing test queue on product page, cart and checkout, ranked by expected revenue impact. Every result is reported, including the losers.
Measured on Conversion rate · AOV
- Continuous A/B program
- Checkout and cart teardown
- Analytics and event tracking
- Merchandising and offer tests
AcquisitionAcquisition
RetentionRetention
Fractional CMOFractional CMOThe stack we run on
Shopify Partner. Every channel reports into one analytics layer, so revenue is counted once.
Shopify Plus
KlaviyoMeta Ads
Google Ads
Google Analytics 4
Search Console
TikTok Ads
Pinterest Ads
React
Next.js
Vite
Claude
Case studies
Results you can open and check.
Real engagements, real figures. Where the full write-up is published, the card opens it.
- $300M+
- Annual sales managed
- 334%
- Avg. growth, 1+ yr clients
- 200+
- Projects since 2022
ShopifyCROAI Integration
Lunt Solar Systems
Complete digital transformation with AI-powered personalization driving explosive growth in the solar industry.
+267%
Revenue Growth
+42%
Conversion Lift
12 mo
Time to Results
ShopifySEOContent Strategy
MenoLabs
AI-powered content strategy that doubled organic traffic and transformed their entire digital presence.
+180%
Traffic Growth
+100%
Blog Engagement
6 mo
Time to Results
Brand DevelopmentShopifyPaid Media
Pet Mindful
Full brand development, from identity to storefront. Live in a month and a half, with positive ROAS from day one.
1.5 mo
Brand to Launch
Day 1
Positive ROAS
End to end
Brand Built
Paid MediaShopifyGrowth Marketing
Stripes Beauty
Growth marketing, paid media and Shopify management behind 3X growth, past $5M in sales in under 8 months.
3X
Growth
$5M+
In Sales
<8 mo
Time to Results
Web BuildPaid MediaEmail
MaculaPM
Full website build, paid media funnel and email marketing, bringing in $10K a month from launch and growing 180% month over month.
$10K
Monthly Revenue at Launch
+180%
Month-over-Month
Day 1
Built From
AcquisitionPaid MediaLaunches
Lux Unfiltered
Acquisition and product launches at a stable 2.5+ ROAS, month over month, for 18 months running.
2.5+
ROAS, Every Month
18 mo
Sustained
Ongoing
Launches Supported
How we work
One loop, run every week.
No quarterly reveal. You see what shipped, what won and what lost: every month, by name, against the baseline we agreed in week one.
- 01Week 1
Baseline
Audit, tracking fixed, and revenue targets agreed in writing. Nothing ships before we can measure it.
- 02Week 2
Prioritize
One queue across build, CRO, acquisition and retention, ranked by expected revenue impact.
- 03Weekly
Ship
Tests and builds go live with a hypothesis, a sample size and a stop date.
- 04Monthly
Report
Wins, losses and reverts by name, against the baseline. Then the queue is re-ranked.
The monthly report, losses included.
Sample · illustrative figures
| Test | Result | Shipped |
|---|---|---|
| PDP: reviews above the fold | +6.2%won | Sep 04 |
| Cart: free-shipping progress bar | no effect | Sep 11 |
| Checkout: express wallets first | +3.1%won | Sep 18 |
| Bundle upsell: new copy | −1.4%reverted | Sep 25 |
orchid://report/sample-Q3 · 4 of 12 tests shown
+9.5%
Conversion rate against the week-one baseline
n = 12 tests · 3 won · 1 reverted
Monthly revenue · 12 moBrightest = current
Where it has been proven
The method travels. The proof is below.
Our deepest record is in health and beauty, with 25+ brands launched. The same loop has moved revenue in apparel, equipment, pet care and B2B.
Health and beautyMenoLabs · Stripes Beauty · Lux Unfiltered · Primal Life Organics · Vitality Now · Club EarlyBird · MaculaPM+180% organic traffic
Apparel and accessoriesTrue Classic · HAMMITT · ALIBIShopify Plus · fractional CMO
Equipment and electronicsLunt Solar Systems · Party Headphones+267% revenue
Pet carePet Mindful · PetValetPositive ROAS from day 1
B2B and lead generationPatriot Concrete+156% quote requests
In their words
Four clients, four categories.
Pet care
“Orchid built Pet Mindful with us from the ground up: brand, storefront and launch. We were live in a month and a half, with positive ROAS from the first day.”
Equipment
“We have been growing our socials consistently thanks to the data analysis and grid structure with Orchid Media’s marketing strategies. Their insights are invaluable.”
Electronics
“The insightful data analysis provided by the team led to a significant boost in our sales figures. Their approach to analytics is truly game-changing.”
Accessories
“Had the pleasure of partnering with Orchid across multiple organizations. Every time they bring passion and a curiosity that has always been able to unlock design solutions that deliver results.”
Starter Launch
For brands launching on Shopify or refreshing an existing store.
- Custom Shopify theme setup
- Mobile optimization
- Basic SEO foundation
- Essential CRO implementation
- 30-day post-launch support
- AI-powered recommendations
Most Popular
Growth Build
Full AI-powered commerce solution for scaling brands ready for the next level.
- Custom Shopify Plus setup
- AI-powered CRO suite
- Email & SMS automation
- Advanced SEO & analytics
- 60-day support included
- Conversion optimization training
Enterprise Solution
For established brands on custom or headless infrastructure.
- Headless commerce architecture
- Full AI/ML integration
- Custom predictive models
- Advanced personalization
- 90-day dedicated support
- Priority implementation
FAQ.
Answers, with the figures in them
Good to know
Do you only work with beauty brands?
No. Health and beauty is where our record is deepest (25+ brand launches), but the method is not vertical-specific. Current clients include apparel, scientific equipment, electronics, pet care and B2B.
How do you measure success?
Revenue first, then conversion rate, customer lifetime value and return on ad spend. Every engagement opens with a baseline measurement and KPI targets, both in writing.
How long does a project take?
Starter builds launch in 2 to 3 weeks. Growth builds take 4 to 6. Enterprise scopes are quoted after a one-week technical audit.
Do you report tests that lost?
Every one, by name, with the figure. A program that only reports winners is hiding its denominator.
What does it cost?
Projects are fixed-price; partnerships are a fixed monthly fee. Both are quoted after the free audit, once we have seen your numbers.
What’s included in ongoing support?
All projects include 30 days of post-launch support. Partnerships include continuous optimization, a monthly performance report, A/B testing and proactive growth recommendations.
Global Reach
Working with brands across North America, Europe and Latin America: the US, Mexico, Colombia, Spain and France. Remote-first, with local expertise.
Custom solution?
For enterprise projects or unique requirements, we'll create a tailored proposal for your needs.
Free growth audit
Tell us the number you want to move.
- 01We read your store and your traffic≤ 12 h
- 0230-minute call with a strategistDays 2 to 3
- 03Written baseline and revenue targetDay 5